Can it be a coincidence that one of the top tech comm voices and one of the top marketing voices are using the same word -- conversation -- to describe the two fields? Let's all of us -- technical communicators and marketers, along with content strategists -- have a conversation.

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My colleague Meredith Kinder writes that technical communication is like sports in that (among other things) they both have sets of rules. When you manage a tech comm project, sometimes you'll have to trot out that most arcane of baseball rules: the infield fly rule. What? Read on.

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It's the best season of the year -- a time for beginnings. This week I'm beginning a major new project, and the baseball season is beginning too. I don't know who'll win the World Series, but with a solid doc plan I'm confident that our project will be a hit.

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Have you voted in the STC election? If you're a member you have no excuse not to vote. Please take the time to cast an informed vote.

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More than 30 years ago Philip Crosby defined quality as "conformance to requirements." It took me a while to come around to his point of view. But when you define quality in technical communication, meeting the customers' requirements trumps things like grammar and spelling every time.

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I'd like to give you a sneak peek at the TV commercial that SDI will unveil during the Super Bowl. But I can't. You see, our business relationships are built over time -- not in 30 or 60 seconds. It's the same way with individual technical communicators.

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Are there still career opportunities for really good technical writers who are writers exclusively? Are companies and institutions still willing to pay for craftsmanship in technical writing?

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