This week the ol' Twitter stream brought a link to Pam Slim's video, Do You Believe It? Pam talks about pursuing your goals without worrying about what others think or about whether your ideas are good enough.

As you watch, look in the background. There, seated in a chair, is a Yoda doll. As Pam speaks, Yoda looks as if he's perched on her left shoulder.

While the words are Pam's, the insights and the advice are coming from the Jedi master himself.

What a great model for technical writing! I ought to write as if Yoda is perched on my shoulder -- so that...

When I write how-to guides I have the experience, the know-how, and the empathy to guide you through the task.

When I write marcom I understand your business problem and I can lead you to just the right solution.

Even when I write parts catalogs I know all of the information and I have the answers to all of your questions.

As you write technical content, consider your role to be that of a Jedi master: passing on knowledge and wisdom, and instilling confidence in your readers. And may the Force be with you.