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03

Too much of a good thing isn't necessarily good

As some of you know, I went on a mini-vacation recently to Orlando. I spent my birthday with my brother and sister basically just hanging out by the pool and enjoy each others' company. Sure, we did other things, but our main idea was just to get some sun and relax.

Well, suffice it to say, we got too much sun. My shoulders are paying the price and that pain got me thinking about a recent discussion on #tcchat on Twitter.

The thrust of the discussion was video in technical communications and how much it can improve knowledge transfer to the audience. I'm going to expand on the concept a little and add graphics in general to my little brain dump here. The reason being that video and graphics have the same general purpose: to transfer knowledge viscerally, possibly augmenting the written word.

While a picture may be worth 1000 words, 1000 pictures is not worth a million words. By the same token, a long video could also lead to dissatisfaction with the information transfer you're trying to achieve. Too many times have I seen either a document with page upon page of screen shots interspersed in a procedural description. The end result is that there's no way to get an overview of the task at hand and there is some frustration and loss of focus as the person walks through the screen shots to get to the end result.

The same can be said of a video. It may detract from information usability to have a 20 minute video that shows every aspect of a particular task. The problem is that the video is too linear and there's no easy way to get to the part of the task that's puzzling to the worker trying to do the task. In fact, if you only rely on a video to show how to perform an assembly, you may turn off a portion of the audience that just wants to quickly glance through the procedure and see how the difficult part is done in a video. It may be better to just have one or two short videos depicting the tricky spots and not the entire procedure.

Lots of graphics and video may appeal to the nascient artist in us, but it may make the audience wonder if they've gotten a Rube Goldberg contraption.

What do you think?

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About the Author

Julio Vazquez

Julio Vazquez is a Senior Information Architect at SDI with over 30 years of experience in technical communications and information technology. As one of the members of the initial DITA task force, he takes his share of blame for the current architecture and language structure. Julio holds a bachelor’s degree in computers and information systems from Empire State College of the State University of New York and has spoken at technical communication and STC conferences about DITA and information architecture and is the author of Practical DITA.


Posted in: Global Solutions
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Comments:
Jason Owen
Wednesday, May 04, 2011 11:51 AM
Thanks for that refreshing perspective on the downside of videos and images. I agree with your points that videos can be too linear and that the medium does not provide users with many options for entry points into a corpus.

In looking at images and videos from an information developer perspective, I see issues with the mediums because they are expensive to develop and maintain.

Images and videos are an invaluable part of an information developers toolkit, but they shouldn't be mistaken as replacements for text in most situations.
Julio Vazquez
Wednesday, May 04, 2011 12:43 PM
Hi Jason,

Thanks for stopping by. I appreciate your thoughts and can tell you that if video is important to presentation, there are ways to pull things together so that you can use a single video to generate everything you might need and minimize the linearity problem. You can also keep your expenses down, though you're correct about the maintenance, if needed could be a budget buster.

As you already know from my post, I agree that they should augment, not replace, text.
Monday, May 09, 2011 12:03 PM
Interesting post Julio. I agree, long videos can be detracting. The technique you describe using videos to depict the tricky spots - this technique has worked well for us with screen shots as well. When describing detailed setup scenarios for our system, we'll only capture part of the screen, highlighting just the pertinent information. This has helped on a number of levels: 1) The graphiic is focused on exactly what we're talking about. 2) The image resolution is better, because we're not trying to capture a large screen full of information and display it in a smaller space. 3) Maintenance can often be reduced. With whole screen shots, if any part of the screen changes, you need to replace the whole thing. With partial screen shots, you'll only need to replace it if that particular portion of the screen changes.
Monday, May 09, 2011 12:08 PM
Nice ideas, Lu.

If allowed, partial screen shots can be quite useful, especially if the portion of the interface gets moved. Modularity, where feasible, can ease the amount of work required if movement of elements or change of elements come after the initial creation of the information.

Something we should all consider.
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