By Larry Kunz
posted on July 02, 2012 10:46
INCONGRUOUS, July 4, 2012
The unanimous declaration of the technical communicators of planet Earth
When in the course of human events it becomes necessary for a people to dissolve the bands which have connected it to outmoded means of developing and publishing information, a decent respect to the opinions of mankind requires that it should declare the causes which impel it to the separation.
We hold these truths to be self-evident: that all information is created to inform, that it should be endowed by its creator with certain unalienable attributes, that among these are readability, relevance, and a positive brand image. That to secure these attributes, technical communicators are employed, deriving their just powers from the needs of the audience.
That whenever any tool or process becomes destructive of these ends, it is the right of the people to alter or to abolish it, and to institute a new strategy, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect the informing and edification of their audience.
We, therefore, the technical communicators of planet Earth, do, in the name, and by authority of the good people of our profession, solemnly publish and declare, that we are, and of right ought to be free and independent of the outdated means of developing and publishing information, that we are absolved from all allegiance to them, and that all connection between us and them is and ought to be totally dissolved.
And for the support of this declaration, with a firm reliance on the protection of a clear, comprehensive content strategy, we mutually pledge to each other our lives, our fortunes, and our sacred honor.
To all of my U.S. colleagues: Have a happy Fourth, and an enjoyable summer.
About the Author
Larry Kunz is a project manager and information architect with SDI with more than 30 years’ experience as a writer, manager, and planner. He has experienced the transition from book-based documentation to today's integrated delivery of information both as a writer and a manager. Larry is a Fellow in the Society for Technical Communication (STC) and in 2010 received the STC President’s Award for leading the Society's strategic planning effort.