By Larry Kunz
posted on December 06, 2011 11:22
If you're an astronomy buff like I am, you're excited by the news that scientists have found a planet smack in the middle of the "Goldilocks Zone": not too big, not too small; not too hot, not too cold. Named Kepler-22b, the planet has enough earth-like attributes that life could very well exist there.
Here at the SDI observatory, located atop the gleaming 73-story SDI skyscraper, we've had our super telescope trained on Kepler-22b for some time. We've found that life does indeed exist there. Not only that, Kepler-22b is identical in every way to earth with one exception: on Kepler-22b, everyone recognizes the value of technical communication.
What does this mean in a practical sense?
- On Kepler-22b, business leaders understand that well-written, audience-appropriate technical content can be a differentiator in the marketplace.
- Technical communication is an integral part of every project plan.
- Content is treated as a business asset: in the Kepler-22b language it's grammatically impossible for "content strategy" and "Meh" to appear in the same sentence.
As a result of all this, technical communicators on Kepler-22b are treated like rock stars. Rather than the Kardashians, it's technical communicators who have feature articles in the Kepler-22b equivalent of People magazine. They often appear on the Kepler-22b equivalent of Dancing with the Stars1. And employers don't expect them to list tools on their resumes.
I think I'd enjoy living on Kepler-22b. Too bad it's 600 light years away. Back here on earth, what can we do to make things more like they are on Kepler-22b?
1You should see some of the dance moves they have on Kepler-22b.
Photo source: stock.xchng
About the Author
Larry Kunz is a project manager and information architect with SDI with more than 30 years’ experience as a writer, manager, and planner. He has experienced the transition from book-based documentation to today's integrated delivery of information both as a writer and a manager. Larry is a Fellow in the Society for Technical Communication (STC) and in 2010 received the STC President’s Award for leading the Society's strategic planning effort.