Another eventful year in technical communication, 2011 has taught us a lot as a profession. And in a couple of cases it's taught us that we still have more to learn.

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With the recent discovery of a planet so earth-like that it might harbor life, I enjoy envisioning a world where business leaders understand the value of good technical content and the people who create that content. How can we make our world more like that one?

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So many conferences, so much knowledge. And so many books, magazine articles, YouTube videos, wikis, and blog posts. Can we find the commitment within our profession to take STC's Body of Knowledge, now languishing in obscurity, and build it into a useful and visible source of information?

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More advice for technical communicators from that classic Thanksgiving tradition, Alice's Restaurant: Remember your true purpose, which is to help others and influence their behavior.

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One of my favorite American Thanksgiving traditions is Arlo Guthrie's song, Alice's Restaurant. Guthrie's tale carries some good advice for those of us who produce technical content.

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I'm honored that WritersUA has published my paper from the 2011 STC Summit, Documentation in a Collaborative World: What We've Learned. In it I describe new techniques and best practices that have evolved in response to two trends that have changed the technical communication landscape: collaboration (Web 2.0) and agile programming.

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There are more similarities than differences between blogging as an individual and blogging on a corporate site. The keys to building trust in your personal or corporate brand are revealing yourself as a person, having the courage of your convictions, and acknowledging and appreciating comments.

See my guest post at I'd Rather Be Writing.

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