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Entries for 'Julio Vazquez'

07

The play's the thing

No, this article isn't about Shakespeare or Broadway musicals. It's an attempt to put things in perspective. In reviewing my posts about information architecture and content strategy, I get the feeling that I've approached the topics with an air of importance that may be far more than the field requires. I'm not saying that the field isn't se...

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03

Content is king, but...

Yes, there's more to the statement. I guess you want to know why I'm adding that modifier. As with anything in life, it's because I've run into things that frustrate me and I decided that it's worthwhile sharing my thoughts on those frustrations. Those of you who have been reading my posts know that I am all about the accuracy, consistency, ...

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27
Do you feel like this when you're defining a content strategy? Well, that's not surprising, because content strategy has to satisfy many requirements and you need to find a balance for them all. Your job is to convince all the consumers of the value of your proposal and to help all consumers understand that strategy and conform to it. Not a sma...

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14

Content strategy and cruises

I lied. In a previous article, I said it was the last you'd hear from me about cruises. Guess I should not make bold statements like that. You see, as I get prepared to go on another cruise it struck me how much a cruise and content strategy have in common. No, there's not large volumes of food in a content strategy, but there are similar pu...

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10
Anyone who knows me knows that I'm not really into titles. Titles tend to lend importance to something that really isn't that significant. Even though titles are needed when you introduce yourself to someone, they can also obscure what it is you do and some polite folks won't take the time to ask for more details. I experience this sort of thing ev...

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04
Tomorrow So where are we going? I'm not a prognosticator (nor do I play one on TV) but I do listen to a lot of very smart people and I can tell you what I think based on those discussions. Someone will create a full-fledged work-flow system for information. IBM's Filenet and Bluestream's XDocs are examples of those systems. Although neither produ...

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30
Today It's interesting where things are now. DITA has gotten wider acceptance and there are many in the field who see its value. There are others in the field who have doubts about the benefits, especially because of what they consider to be deficiencies of the Open Toolkit to produce good-looking output for all possible formats. The question, in ...

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