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Entries for ' marketing'

06
I'm not Eliot Kimber and I can't even put myself in the same technical strata as he is. The man is simply a technical juggernaut when it comes to information architecture, modeling content and enabling technologies. Eliot has a vision of DITA taking over the world, which while I think it may be shooting the moon, it's always nice to have a goal. Be...

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03

Technical communicators, accustomed to knowing their audiences as real people with real needs and real concerns, can contribute a lot to an enterprise's content strategy, helping ensure the success of the overall marketing effort.

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