I'd like to give you a sneak peek at the TV commercial that SDI will unveil during the Super Bowl. But I can't. You see, our business relationships are built over time -- not in 30 or 60 seconds. It's the same way with individual technical communicators.

read more »

Are there still career opportunities for really good technical writers who are writers exclusively? Are companies and institutions still willing to pay for craftsmanship in technical writing?

read more »

Kai Weber tells a dramatic story about the long-term costs of shifting the responsibility for documentation to test and development. The next chapter of the story might be even more dramatic.

read more »

With the recent discovery of a planet so earth-like that it might harbor life, I enjoy envisioning a world where business leaders understand the value of good technical content and the people who create that content. How can we make our world more like that one?

read more »

A colleague used the word schism to describe the growing divide between technical communicators who expand their skill sets and technical writers who just want to write. In the spirit of reformation -- not revolt -- let me (metaphorically) nail a few theses to the door.

read more »

What's our value proposition as individual technical communicators? What value do we provide that our customers can't get anywhere else?

read more »

Be a nice, helpful person. Get to know your audience, and apply what you know. It's good advice for both marketers and technical communicators.

read more »