The readers who open up my documentation are likely to be highly distracted, just like I am whenever I'm online. How can I capture their attention and get them to engage with my documentation?

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Ready for some inside baseball? I learned some valuable lessons in management from the Rangers-Yankees playoff game last night. (If you're not into baseball, you can skip straight to the management lessons.)

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There's been lots of discussion as to whether social media has any impact. Lots of folks have written articles about how to figure out the ROI, how to build a strategy, things of that nature. I've seen lots about how social media can make or break a corporate image because of how quickly something could go viral. All that is well and good, but I do...

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We technical communicators have more influence than we realize. How else do you explain the success of so many pro sports teams right after their cities host the STC Summit?

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Lots of people are sharing their insights and ideas about doing documentation projects in agile. I love these conversations: they'll benefit everyone in our profession, and they'll make us more agile.

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Rahel Bailie recently drew a boundary around what content strategy is. She prompted me to realize that some people have made content strategy into more than it really is. But is her boundary accurate?

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I'm honored. The folks at dmnguys asked me to guest blog for them. I'm impressed that folks do like what I have to say from time-to-time. The article I wrote attempts to answer the question: Is indexing dead. You might find it informative. Will you let me know if it's not?

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