The Value of Content Reuse

Most organizations have many different departments creating content, from user documentation to customer support to sales and marketing. Often they create similar content, but with different words, different levels of detail, and different messages.

This "silo" approach to creating content produces a plethora of information resources that are difficult to manage. It can also result in mixed messages and confusion for the reader, as well as errors that can be difficult to find and correct.

This free webinar shows how an organizational strategy of content reuse can reduce the cost of creating and maintaining content, increase collaboration among departments, and make information and branding more consistent throughout the organization. It also suggests approaches for estimating return on investment through content reuse and single sourcing.